Less is more

The “less is more trend” understands that sustainability is often about pragmatism and simplicity. It focuses on improved efficacy making use of a reduced product range but with higher performance.

In this category we are prioritizing fewer but more purposeful ingredients. Examples are multifunctional ingredients, or ingredients which can enable the efficiency of cosmetic products by enabling a reduced use in end applications and enhancing sustainability by optimized product performance.

Discover our product examples contributing to the less is more trend

Close-up of a woman's hand pressing down on a nozzle of a liquid sunscreen container, spritzing it onto her friend's back.

Supplier: Bionest

Product: SunCat JWC03 PF

Applications: Encapsulated UV filter

Markets: Sun care

Available Regions: various countries

INCI: Aqua, C12-15 Alkyl Benzoate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Ethylhexyl Triazone, Propanediol, Bis-Ethylhexylloxyphenol Methoxyphenyl Triazine, Lecithin, Phenethyl Alcohol, Hydroxyacetophenone

Sustainability performance: With a unique encapsulation technology, Suncat ingredients stabilizes the chemical UV filter in the sunscreen, increase the long-lasting and consistent sun protection factor (SPF). Herby, allowing to reduce the amount of sunscreen used by achieving higher performance.

#increased efficiency in downstream use #performance

Young mother applying protective sunscreen on daughter nose at beach with copy space. Black woman hand putting sun lotion on female child face. African american cute little girl with sunblock cream at seaside. GettyImages-1369509501.jpg

Supplier: Sarex

Product: Sarasorb EHT™

Applications: UV protection

Markets: Hair care, skin care, sun care

Available Regions: Various countries

INCI: Ethylhexyltriazone

Sustainability performance: Second-generation UV filters offer broad-spectrum protection with improved photostability, a lightweight, non-greasy feel and avoid white cast on the skin, while their formulation flexibility allows for lower usage levels and better skin tolerance.

#increased efficiency in downstream use #performance

Close-up smear moisturizer and translucent loose powder on white background with copy space. Skin care concept, top view

Supplier: Capsoil

Product: Innovative self-emulsifying powders delivering oils and actives

For example: Lavendar oil powder, Korean ginseng oil powder, Liposomal Biotin powder

Applications: Mists, Serums, Creams/Lotions, Powders, Balms

Markets: All beauty and personal care

Available Regions: North America

INCI: Dependent on product

Sustainability performance: Derived from sugars, these innovative ingredients contain natural oils and liposomal particles of hydrophilic compounds in dry powders. These powders effortlessly solubilize in water, creating emulsions with a high degree of bioavailability. This means easier processing, storage and greater stability.

#multifunctional # lessismore #performance

Young lady wrapped in white towel raise arm apply antiperspirant in armpit, woman use underarm deodorant stick for daily hygiene everyday freshness, hyperhidrosis treatment concept close up rear view

Supplier: Sinerga Spa

Product: Verochic

Applications: deodorants, anti-acne, peeling and exfoliating products

Markets: Skin care

Available: various countries in APAC

INCI: Shikimic acid

Sustainability performance: Verochic is a natural active ingredient derived from Illicium Verum (star anise) with multiple cosmetic applications. Its primary component is shikimic acid which is plant based and non-animal derived. Due to its multifunctionality it enables skin care formulations with less ingredients but mor performance. Key features include for instance, inhibition of lipase activities, selective antimicrobial activities or reduction and control of bad body odor.

#multifunctional #natural #performance


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If you need support in creating sustainable beauty formulations or like to learn more about our sustainable Beauty & Personal Care products, please reach out to our experts.